TikTok For Business
Wallapop, Apple, Guess or Ray-Ban are some of the companies that have started using TikTok advertising. This social network is a place where organizations can spread their creativity and set up a space to find their audience. According to the Digital 2020 report, carried out by We Are Social and Hootsuite, TikTok is in the sixth position in the Top 10 Global Mobile Apps Ranking by average monthly active users. For this reason, whether you own a business, no matter if it is big or small, you should consider TikTok as a way of advertising your company so your brand can be discovered there.
Thus more and more enterprises are joining to this relatively new community of users in order to compete for the market leadership. In fact, there are not many businesses with registered profiles yet, because as mentioned before, everything is kind of new which makes it the perfect time to start using TikTok for business.
In the first place, before considering using TikTok and integrate it within your marketing strategy, check the following points:
Study how the application works
TikTok has a wide range of options you can take advantage of, so invest time in familiarizing yourself with the functionalities and discover how it works. You can start by analyzing the content and understanding TikTok users first so you can give them what they are looking for in a proper way. Start searching for populous creators, categories, hashtags and songs because you should consider all these when defining your marketing strategy.
Evaluate if the buyer persona of your company belongs to the TikTok audience
You might be thinking that just teenagers are users from this application, but as a matter of fact, you can find in there people between 13 and 30 years of age. However, if your target audience doesn’t belong to this age range, do not rule out using TikTok, remember that it can be an opportunity to diversify with the aim of reaching more people. Moreover, the average user’s rage has started to increase, TikTok is relatively new and nowadays circumstances are encouraging more and more people older than 30 to use it. Don’t forget to consider other aspects from your buyer persona like interests, habits or tastes and take into account the kind of product you are offering too.
Create a content marketing plan aligned with your real business goals
TikTok is absolutely different from other social media platforms, therefore we can not post the same content there because it needs a completely new approach. It is crucial for businesses to plan their content by ensuring that it is visually appealing for your audience. TikTok is not considered a professional platform, so use the space for creating authentic entertainment with humor, try to be as original as possible, and show to the world what makes your brand different from others.
How can TikTok benefit your business?
Creating a Tik Tok account for your brand will help you connect with your customers in order to be at the forefront of the latest trends and developments. It is highly recommended to track performance in real time so you can make sure your content is viewed and ROI is maximized.
At the beginning, the platform was just a space to work on brand visibility but with the new incorporation of the link in the biography and the possibility to carry out advertising campaigns, TikTok has become increasingly brand-friendly. This type of advertising is perceived as more authentic for users making them feel entertained instead of saturated.
Another relevant fact to consider is the effectiveness of the algorithm used by the application which is extremely effective in comparison with the ones used by other platforms. It is made to keep personalized content attractive to users due to the fact they can see a sequence of short videos based on their preferences instead of relying on a friend or follower system.
In conclusion, TikTok has the necessary ingredients to boost companies who are ready to include this promising new digital channel into their digital marketing strategies. It can be perceived as a challenge because there are not many companies yet with registered profiles, but this is what makes now the perfect time for starting using TikTok for businesses. We live in a dynamic world where the market is constantly changing and due to the volatility of platforms firms have to be updated with the latest industry trends.
For this same reason, Nuclio Digital School works towards innovation and creates digital profiles according to the market demand, providing them with the necessary knowledge to pursue a successful career. In this way, students get prepared to assume the challenge of the digital and tech revolution. The Master in Digital Marketing offered by Nuclio Digital School trains students to understand the most important social networks and to execute successful Online Marketing campaigns.