What is Marketing Digital, SEO & SEM ?
Digital marketing is currently one of the main selling asset for companies, as it has positioned itself as a substitute for traditional marketing.
We can define digital marketing as a type of marketing that mainly uses the internet as a sales/capture channel, so all strategies and actions are carried out in the digital world.
Digital marketing allows companies to create specific strategies for each type of business. It is much more profitable compared to traditional marketing, as you can choose the channels in which the company´s target audience will be and measure in real-time the actions that are being carried out.
Digital marketing main disciplines are SEO (Search Engine Optimisation), namely the organic positioning of a website, and SEM (Search Engine Marketing), the paid positioning. Both are some of the most requested disciplines by companies, due to their low cost and the good results they can achieve. Both have become two of the major elements in an online (digital) marketing strategy, which is why they are highly demanded disciplines in the job market.
Did you know that during the first quarter of 2021, digital advertising spend has risen by 8.8%?
Why is training in
Marketing Digital, SEO & SEM important?
In the last few years, the relevance of the internet has grown exponentially. Only in the past year (2021), the number of new internet users has increased by 7.3% to reach a whopping 4,660 million users.
After this growth, digital marketing has become the main alternative to traditional advertising since, as we have mentioned before, it uses methods and techniques that are more effective and more profitable than others related to conventional marketing or advertising.
Digital marketing will allow you to work in a wide range of professional positions, such as online advertising, social media, search engine optimization, email marketing, copywriting, and others highly demanded by companies across all industries.
As we have already mentioned, there is currently a high demand for professionals in the digital marketing sector due to the digitalization of companies. In addition, depending on the position you hold in the company, you may be able to work remotely or become a digital nomad.
As for the main reason why training in Digital Marketing is important, it is a sector with an incredible growth speed, so training in marketing or specializing in one of its areas is an opportunity to enter a market with high demand.
Our master in
Digital Traffic Management
At Nuclio Digital School, we offer one of the best Masters in Digital Traffic Management in the sector. A fully PRACTICAL master’s degree with which you can learn from experts and leaders in the industry.