{"id":556,"date":"2020-04-01T11:54:25","date_gmt":"2020-04-01T11:54:25","guid":{"rendered":"https:\/\/nuclio.school\/shorts\/?post_type=course&#038;p=556"},"modified":"2020-04-01T11:55:06","modified_gmt":"2020-04-01T11:55:06","slug":"its-the-consumer-stupid","status":"publish","type":"course","link":"https:\/\/nuclio.school\/shorts\/course\/its-the-consumer-stupid\/","title":{"rendered":"It\u2019s the consumer, stupid?"},"content":{"rendered":"<p>Lo digital ha dejado de ser un adjetivo que s\u00f3lo cualifique. Todo es digital, nada es s\u00f3lo anal\u00f3gico. Si Kotler hubiera inventado el marketing en 2020, seguramente le llamar\u00eda consumerthink. Su legado nos sirve estrat\u00e9gicamente para entender que el consumidor debe estar en el centro, pero operativamente, su marketing es pura arqueolog\u00eda. Aunque construir negocios y marcas a golpe de leads y click-through es cortoplacista e insuficiente. \u00bfD\u00f3nde est\u00e1 el balance?<\/p>\n<p>Ponente: Enric Jove (CEO Mccann Barcelona)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing digital, es el marketing. <\/p>\n","protected":false},"author":1,"featured_media":555,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":""},"_links":{"self":[{"href":"https:\/\/nuclio.school\/shorts\/wp-json\/wp\/v2\/course\/556"}],"collection":[{"href":"https:\/\/nuclio.school\/shorts\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/nuclio.school\/shorts\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/nuclio.school\/shorts\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nuclio.school\/shorts\/wp-json\/wp\/v2\/comments?post=556"}],"version-history":[{"count":2,"href":"https:\/\/nuclio.school\/shorts\/wp-json\/wp\/v2\/course\/556\/revisions"}],"predecessor-version":[{"id":561,"href":"https:\/\/nuclio.school\/shorts\/wp-json\/wp\/v2\/course\/556\/revisions\/561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nuclio.school\/shorts\/wp-json\/wp\/v2\/media\/555"}],"wp:attachment":[{"href":"https:\/\/nuclio.school\/shorts\/wp-json\/wp\/v2\/media?parent=556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}