We live in such a globalized world that we often hear concepts to determine very concrete things, and even more so when we are in a digital environment. In this case we will talk about “Lean Startup”, a concept that we can especially observe in emerging businesses but increasingly large companies put it to the test.
What Lean Startup does is to break with the traditional method of creating a business plan and a marketing plan that supports it. The steps in which it would be established would be Construction-Measurement-
Benefits provided by the Lean Startup method
- Be faster
- More effective
- Avoid losses
- Shorten the development cycle
- Measure progress more accurately
- Adjust to the real need of the consumer
- Keeping pace with the market
Profiles that can help the Lean Startup process
So, if you are used to running projects in a traditional way, maybe it is time to take a look at the opportunities to find new mechanisms that drive your project in other directions that you did not consider. The business world is changing, shapes and profiles require people who know how to include new methodologies.