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Most people still refer to «sales» as the art of heavy cold acquisition and persuasion of potential buyers. Especially when it comes to digital products the world has changed though. From the classical 3 or 4 step sales funnel, often based on outbound sales, the modern funnel has become a complex multi-step buyer experience, managed by multiple teams like sales, marketing, support and others.

In this session you will learn with David Wohde about the fundamentals of marketing & sales funnels and how to adapt them in order to scale your business efficiently.

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The new era of selling digital products: From sales funnel to buyer experience
The new era of selling digital products: From sales funnel to buyer experience 00:46:00

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Nuclio Digital School 2020.