MASTERCLASS | How to create products that users love?

Speaker:

Robin Weninger, Managing Director of Global Institute of Leadership and Technology.

What will you learn:

• Understand why your product needs to be 900% better than any existing alternatives to make users fall in love with your product.
• Learn how to understand what your users REALLY think about your product.
• Gain insights into strategies on how to decrease hidden costs for the user and how to increase hidden benefits of your product.
• Understand how to manage user expectations and how to deliver a realistic experience without disappointing the user.