The transformation of business management has led to a change in the design of the strategies, in which project management was given more importance. And currently, product-centric management has proven to be more efficient. Therefore, new market needs have led that profiles such as the Product Manager to emerge, which despite being a very recent profile in the labor market but is increasingly in demand within it.
The Product Manager Role
A Product manager is the person in charge of leading the product strategy and the ultimately responsible for managing the product throughout its lifecycle, since conception through end-of-life.
The Marketing Mix process focuses on the product phase creating a strategic line where defines the vision, strategy and roadmap. Always, ensuring that the product supports the company’s strategy and goals.
A key component of the Product Manager role is that is a market expert. Responsible for identifying the products that addresses a market need and represents a business opportunity. Basically is the person who identifies the success for a product.
Some of the main functions of a Product Manager are:
- Understand customer needs
- Develops positioning for the product
- Understand the market and developing competitive analyses
- Develop product pricing and positioning strategies
- Improve the product following the KPI’s
- Motivate the team and are responsible for the outcome