What is a B2B SaaS Company?

Tiempo de lectura: 2 minutos

B2B SaaS companies

B2B SaaS companies are those enterprises that provide software to other businesses as a service in order to help departments to succeed. They offer solutions related with marketing, customer support or sales solutions among others. The main goal of their products is to support businesses to be more efficient and effective so they can generate more revenue. Commonly, firms are required to pay a subscription fee in order to use SaaS products. It is a fact that there are a large number of companies using SaaS softwares and this is changing the way organizations work.

In a SaaS Software, both data and software are centralized and hosted in a single server external to the company, which means that all stored information is easily accessible from everywhere. Therefore, the company doesn’t need anymore to install the application on the local computers. Employees can have access to the program from anywhere, being easily for enterprises to operate globally.

SaaS companies are focused on different corporate functions and some of the more popular types of SaaS applications available include: Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Financial Management and Human Resources Management (HRM), among others.

Relevant B2B SaaS companies in the world

Thanks to the appearance of these software distribution models, more companies have started to provide SaaS services and this is contributing to the sector’s growth. Despite the fact that B2B Software was considered a niche market, the global SaaS industry is expected to grow since businesses are demanding more complex and esoteric solutions. Companies such as Google, Hubspot, Slack, Salesforce or Adobe are some of the strongest B2B SaaS companies in the world.

You may also like Key Principles of B2B Marketing.

The SaaS Institute

The Saas Institute was created as a meeting point for professionals of Software as a Service (SaaS) companies in B2B environments. Beyond offering their know-how to other companies, the SaaS Institute works towards the research and development of the latest SaaS trends. Their team is made up of successful SaaS founders and entrepreneurs with experience in the industry. Therefore, the Saas Institute is able to first understand the business and market and after applying their knowledge and expertise to scale sales in order to make the business grow.

Master in B2B Sales Management

In collaboration with The SaaS Institute, Nuclio Digital School has created the B2B Sales Management Master which provides a different approach to B2B business together with new technologies and methodologies for more efficient processes. For this reason, Javier Darriba, Co-founder & CEO of Bloobirds, and Co-founder and Director of The SaaS Institute, is the best person to lead the Master in B2B Sales Management.

The academic content of the program is focused on the 4 main areas that make up modern B2B Sales: Inbound, Outbound, Sales and the Renewals and Upsells. In fact, there is a high demand for profiles capable of managing all the processes within them.