Digital Product Management Master

With the Digital Product Management Master you will learn the best practices and product management tools by creating a digital product during 4 months.

Methodology

Online / Streaming + 1 Week in Barcelona

Start Date

March 2021

Duration

17 weeks

The companies where our lecturers work

Learn the techniques and skills that a Product Manager needs to devise, create and manage a successful digital Product

Duration

17 weeks

Methodology

Part-Time / Online

More Info

The Digital Product Manager is often described as the “product CEO.” The success of technology companies and Startups may depend on their capabilities and vision. On the other hand, the impulse to provide continuous value is leading large organizations to move from a software delivery approach based on projects and services, to a product-centric one. Gartner considers the reorganization in Product teams as one of the greatest needs and transformations of the IS / IT departments for 2019, and the Product Manager will play a fundamental role in this change.

The Digital Product Management Master will provide you with all the knowledge and tools necessary to succeed as Digital Product Manager, the keys to lead the strategy, the creation and the continuous evolution of the Product, as well as the capabilities to communicate effectively with multi-functional teams already All levels of the organization.

This program is delivered in cooperation with GILT, the Global Institute of Leadership and Technology. GILT produces and delivers educational programs for corporations, universities and individuals and believes in education based on dialogue, collaboration and co-creation.

Our Students…

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Academic Content

Live Streaming

This methodology is based on the broadcast of live classes (Webinars) every week which is almost like face-to-face lectures because it brings together students and teachers at a specific time but connected through a platform to broadcast live.

Besides, students will have additional material: workshops, presentations, recorded videos, recommended books, etc.

Download the catalogue

This Block is the preparation for the program and will open 1 week prior to the official start.

The aim of the first module is to contextualise the role of the digital product manager. Next to an introduction to digital products you will learn to navigate an organisation as a product manager and understand the critical skills needed. Additionally, the first module will introduce key concepts of the work of a digital product manager including Design Thinking, Lean Product Development, Agility and Scrum. In the first module you will also define your product development program for the program or team up with your peers to work together on a product idea.

Module 2 is all about finding and developing (digital) products. You will learn how to find product ideas based on a problem-solution-product framework. Next to understanding the tools needed to run the process, you will facilitate the process by yourself and learn it by doing it. By the end of module two, you should have a clear product in mind that we are going to work with in the next module.

No product management without a proper strategy. In module three we will leave the engine room for a minute to focus on strategically aligning your product with in the big picture. Next to understanding key concepts of strategic management, we will also develop a product strategy for your product including the definition of key-metrics, critical stakeholders as well as competition and benchmarking.

Almost the end in sight. In the last online module we are finally bringing your product to life. We will look into go2market strategies, product pricing and how to launch your product. Additionally, we will look into product marketing, sales and relationship management. We will develop strategies on how to sell your product and how to make your customers happy. Before closing the last online module, you will get insights into technical product management, DEVOPS and the according software tools that will sharpen your knowledge as product manager on a holistic level.

Welcome to Barcelona. Get ready for an intensive week on campus. In the Barcelona week you will get to work hard with our faculty on your product. The week will be a mix of masterclasses to strengthen your knowledge as well as practical work on your product to get ready to present it on the last day to a critical jury. As an additional highlight, you can opt to earn an additional SCRUM certificate.

Professional opportunities

After finishing the Online Master in Digital Product Management, students will have the necessary knowledge to apply for positions such as:
  • Digital Product Manager
  • Product Manager
  • Business Analyst
  • Product Owner
  • Business Developer
  • Product CEO
  • Project Manager
  • Entrepreneurs
  • Company creation
  • Consultant

CAMPUS BARCELONA STAGE

July 19 – 23, 2021

Student Week

All the students of the Online Master in Digital Product Management are invited to visit Barcelona at the end of the program in order to carry out their final project presentation at Nuclio Digital School.

Furthermore, the Student week in Barcelona will allow them to visit relevant companies in and around the city center (startups, SMEs and multinational companies), apart from participating in networking activities and complementary lectures focusing on transversal skills, leadership and project management.

Program Director

Robin Weninger

Managing Director of Global Institute of Leadership and Technology.

He is the Managing Director of an educational company with the goal of putting education at the heart of every organisation in order to cope with an evermore complex and uncertain world.

He is also a member of the advisory board of several EU-funded innovation projects under the H2020 framework. The World Economic Forum recognized Robin as a Global Shaper in 2015 and as a European Digital Leader in 2017.

Know more about the Digital Product Management Master program

Our Scholarships

In a world where digital has become the cornerstone of our economy, we offer you these scholarships in order to encourage the digital formation.

Young Talent

*Limited spots available

Nuclio Digital School wants to support young, talented individuals as they take on the challenge of leading the digital revolution. We strongly believe in youth potential to enter and transform the tech industry, and what better way to do so than being mentored in the school that is leading the digital transformation of the education industry.

Career Development

*Limited spots available

The Career Development scholarship is intended specifically for professionals who want to develop and enhance their skills and digital competencies; thus escalating their career development to include the most in-demand positions.

Entrepreneurial

*Limited spots available

Nuclio Digital School is located in one of the most cutting-edge, technological hubs in Europe; as such, we want to offer our entrepreneurs the extra guidance and support to accelerate their own projects. Therefore, if you have a business idea, we encourage you to apply to this scholarship.

Women Empowerment

*Limited spots available

This scholarship is dedicated to the high achieving, intellectual, female leaders of tomorrow, who deserve this complementary opportunity to boost their remarkable stance and position in the tech sector, the labour market, and the world as a whole.

Career & Talent Service

Our Career & Talent initiative is designed into 2 journeys of 4 phases each, giving you the preparation you need to help you succeed in all of your professional ventures.

Are you seeking a successful job position?

JOB SEEKING TRACK

This track focuses on enhancing your skills and your projection at a professional level to get further in your career.

Would you like to become an entrepreneur and boost your own project?

ENTREPRENEURSHIP TRACK

This track focuses on providing the entrepreneur with all the tools and facilities necessary to launch your project.

Lecturers

Jana Knode

Designmanagement at MHP – A Porsche Company

David Wohde

Manager at WeWork Labs

Anne-Katrin Kaschadt

Consultant at Roland Berger

Jared Gil

CEO & Co-Founder at Nuclio Digital School

Michiel Das

CMO at XMOBA by SEAT

Evan Burton

User Experience Designer at Lufthansa Systems

Anne-Lena Jost

Program Director at Global Institute of Leadership and Technology

Robin Weninger

MD at Global Institute of Leadership and Technology

Cedric Mössner

Independent Technical Advisor

Gastón Gorín

Principal Product Manager at Skyscanner

Gustavo Venegas

Product Owner at SCRM Lidl International Hub

professor digital Product Management Máster
Evgeniya Kazina

Head of Product at Platinumlist

digital product Management master
Fernando Diaz

Product Director en King

Profesor del máster en data science
Felipe Calderero

Global Head of Data Science at Glovo

REQUEST INFORMATION

PRICE: 6.900€.

Check our scholarships and early birds available