Master in
Digital Product Management

Learn the skills and techniques that every Product Manager needs to devise, create and manage a successful Digital Product.

Start Date

May 2022

Duration

20 weeks (master) + 4 weeks (minor)

Price

7.500€

Master in Digital Product Management

Learn the skills and techniques that every Product Manager needs to devise, create and manage a successful Digital Product.

Start Date

May 2022

Duration

20 weeks (master) + 4 weeks (minor)

The companies where our lecturers work

Discover our funding options

Don’t worry about anything, and less about money. With our financing plans you will have up to 12 months at no interest.

Enroll Now

Discover our funding options

Don’t worry about anything, and less about money. With our financing plans you will have up to 12 months at no interest.

Enroll Now

Learn the techniques and skills that a Product Manager needs to devise, create and manage a successful digital Product

Duration

20 weeks (master) + 4 weeks (minor)

Methodology

Part-Time / Online

Enroll Now

The Digital Product Manager is often described as the “product CEO.” The success of technology companies and Startups heavily depends on their capabilities and vision. On the other hand, the impulse to provide continuous value is leading large organizations to move their software delivery approach away from a project mindset and towards a product-centric one. Bos states that a fully optimized product manager could increase company profits by 34.2%. 

The Digital Product Management Master will provide you with all the knowledge and tools necessary to succeed as Digital Product Manager, the keys to lead the strategy, the creation and the continuous evolution of the Product, as well as the capabilities to communicate effectively with multi-functional teams throughout all levels of the organization.

This program is delivered in cooperation with GILT, the Global Institute of Leadership and Technology. GILT produces and delivers educational programs for corporations, universities and individuals and believes in education based on dialogue, collaboration and co-creation.

Our Students…

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Have gotten a new job.

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Have achieved a superior role from the sector.

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Students who recommend.

Methodology

Our 100% “hands on” methodology means that from the first day, the students begin working on practical exercises based on previously learned theory - an innovative educational system based on the “flipped classroom” model.
In addition, during the second week of the master, the students are divided into teams that work on the creation of a digital product.
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Academic Content

In this first module we approach the Digital Product by reviewing the history of digital transformation, defining product characteristics and differentiating it from services. We will discover different types of Digital Products (B2B, B2C, Internal…) and we will see the basic management differences in various types of companies (startups, growth-stage companies, enterprises). We will continue discovering the Life Cycle of a Digital Product and how to manage it in its different phases, always looking for Product-Market Fit. The Bridge and Sikkhona workshops will highlight the importance of the team and its efficiency: behind every great product there is a great team and in this workshop we will learn how to generate the ideal work environment for high performance teams.

We will focus on the life cycle of a product feature, looking at all phases from the origin of an idea to its development and production. We will learn Design Thinking and Prototyping techniques to define the functionalities of our product. Tools such as Story Mapping and Product Inception will help us understand how to define an MVP (minimum viable product) through prioritization techniques.

In this block we will work on the measurement of metrics and results that will help us make the most appropriate decisions and to continue generating value for our product. We will dedicate special attention to KPI’s, how they can help us to establish a measurable relationship between strategy and objectives in all types of environment (B2B, B2C) and industry (subscription models, SAAS…). We will also have sessions dedicated to the preparation for the Product Owner Scrum certification.

This module provides an immersion into different agile methodologies with the objective of getting to develop our product in the best way. We will learn how to define iterations, Sprints, manage Product Backlog and take requirements to write better user stories. We will dedicate special attention to Scrum, its manifesto, ceremonies and artifacts. Finally, in order to complete the vision on different agile methodologies, we will learn about LEAN and Kanban and we will see through a case-study an example of application of agile methodologies in a company.

We have the idea, we have the product: it’s time to sell! In this module we will discover how to build a brand, capture traffic and generate new users. We will learn how to manage SEO, SEM and ASO channels and traffic, without losing sight of ROI, segmentation and measurement of results. From the voice of CMOs and Brand Managers of large digital companies we will learn what “branding” means and how to consolidate over time the image of a product or service. 

Professional opportunities

After finishing the Online Master in Digital Product Management, students will have the necessary knowledge to apply for positions such as:
  • Digital Product Manager
  • Product Manager
  • Business Analyst
  • Product Owner
  • Business Developer
  • Product CEO
  • Project Manager
  • Entrepreneurs
  • Company creation
  • Consultant

CAMPUS BARCELONA STAGE

August 1 – 5, 2022

Student Week

All the students of the Online Master in Digital Product Management are invited to visit Barcelona at the end of the program in order to carry out their final project presentation at Nuclio Digital School.

Furthermore, the Student week in Barcelona will allow them to visit relevant companies in and around the city center (startups, SMEs and multinational companies), apart from participating in networking activities and complementary lectures focusing on transversal skills, leadership and project management.

Program Director

Massimo Tartarini

Digital Product Advisor & Coactive Coach

Massimo has more than 12 years of experience in Product Management leading the lifecycle of digital products, as well as sales and development teams.

He has managed the launch of products to international markets; controlling each of the phases of product development, from the beginning to the measurement of metrics and the constant interaction of different products.

Know more about the Digital Product Management Master program

Our Scholarships

In a world where digital skills have become the cornerstone of our economy, we offer our support through these scholarships to empower you in your next steps as a future digital leader. 

Young Talent

*Limited spots available

Nuclio Digital School wants to support young, talented individuals as they take on the challenge of leading the digital revolution. We strongly believe in youth potential to enter and transform the tech industry, and what better way to do so than being mentored in the school that is leading the digital transformation of the education industry.

Career Development

*Limited spots available

The Career Development scholarship is intended specifically for professionals who want to develop and enhance their skills and digital competencies; thus escalating their career development to include the most in-demand positions.

Entrepreneurial

*Limited spots available

Nuclio Digital School is located in one of the most cutting-edge, technological hubs in Europe; as such, we want to offer our entrepreneurs the extra guidance and support to accelerate their own projects. Therefore, if you have a business idea, we encourage you to apply to this scholarship.

Women Empowerment

*Limited spots available

This scholarship is dedicated to the high achieving, intellectual, female leaders of tomorrow, who deserve this complementary opportunity to boost their remarkable stance and position in the tech sector, the labour market, and the world as a whole.

Career & Talent Service

Our Career & Talent initiative is designed into 2 journeys of 4 phases each, giving you the preparation you need to help you succeed in all of your professional ventures.

Are you seeking a successful job position?

JOB SEEKING TRACK

This track focuses on enhancing your skills and your projection at a professional level to get further in your career.

Would you like to become an entrepreneur and boost your own project?

ENTREPRENEURSHIP TRACK

If you want to launch your own project, this track will provide you with all the tools you need to succeed.

Lecturers

Adrián Fernández

Design Research Lead at SCRM - Lidl Digital Hub

Gaston Gorin

Head of Product at Skyscanner

professor digital Product Management Máster
Evgeniya Kazina

Head of Product at Platinumlist

digital product Management master
Fernando Díaz

Senior Director of Product Management at King

Michiel Das

Senior Director of Product Management at King

Alberto Ortiz Hackathon
Alberto Ortiz

Head of Product at Fintonic

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PRICE: 7.500€

Find out more about our Scholarships and Early Bird Discounts