With the Digital Product Management Master you will learn the best practices and product management tools by creating a digital product during 4 months.
This Block is the preparation for the program and will open 1 week prior to the official start.
The aim of the first module is to contextualise the role of the digital product manager. Next to an introduction to digital products you will learn to navigate an organisation as a product manager and understand the critical skills needed. Additionally, the first module will introduce key concepts of the work of a digital product manager including Design Thinking, Lean Product Development, Agility and Scrum. In the first module you will also define your product development program for the program or team up with your peers to work together on a product idea.
Module 2 is all about finding and developing (digital) products. You will learn how to find product ideas based on a problem-solution-product framework. Next to understanding the tools needed to run the process, you will facilitate the process by yourself and learn it by doing it. By the end of module two, you should have a clear product in mind that we are going to work with in the next module.
No product management without a proper strategy. In module three we will leave the engine room for a minute to focus on strategically aligning your product with in the big picture. Next to understanding key concepts of strategic management, we will also develop a product strategy for your product including the definition of key-metrics, critical stakeholders as well as competition and benchmarking.
Almost the end in sight. In the last online module we are finally bringing your product to life. We will look into go2market strategies, product pricing and how to launch your product. Additionally, we will look into product marketing, sales and relationship management. We will develop strategies on how to sell your product and how to make your customers happy. Before closing the last online module, you will get insights into technical product management, DEVOPS and the according software tools that will sharpen your knowledge as product manager on a holistic level.
Welcome to Barcelona. Get ready for an intensive week on campus. In the Barcelona week you will get to work hard with our faculty on your product. The week will be a mix of masterclasses to strengthen your knowledge as well as practical work on your product to get ready to present it on the last day to a critical jury. As an additional highlight, you can opt to earn an additional SCRUM certificate.
