With the Digital Product Management Master you will learn the best practices and product management tools by creating a digital product during 4 months.
The companies where our lecturers work
Learn the techniques and skills that a Product Manager needs to devise, create and manage a successful digital Product
The Digital Product Manager is often described as the “product CEO.” The success of technology companies and Startups may depend on their capabilities and vision. On the other hand, the impulse to provide continuous value is leading large organizations to move from a software delivery approach based on projects and services, to a product-centric one. Gartner considers the reorganization in Product teams as one of the greatest needs and transformations of the IS / IT departments for 2019, and the Product Manager will play a fundamental role in this change.
The Digital Product Management Master will provide you with all the knowledge and tools necessary to succeed as Digital Product Manager, the keys to lead the strategy, the creation and the continuous evolution of the Product, as well as the capabilities to communicate effectively with multi-functional teams already All levels of the organization.
This program is delivered in cooperation with GILT, the Global Institute of Leadership and Technology. GILT produces and delivers educational programs for corporations, universities and individuals and believes in education based on dialogue, collaboration and co-creation.
This methodology is based on the broadcast of live classes (Webinars) every week which is almost like face-to-face lectures because it brings together students and teachers at a specific time but connected through a platform to broadcast live.
Besides, students will have additional material: workshops, presentations, recorded videos, recommended books, etc.
This Block is the preparation for the program and will open 1 week prior to the official start.
The aim of the first module is to contextualise the role of the digital product manager. Next to an introduction to digital products you will learn to navigate an organisation as a product manager and understand the critical skills needed. Additionally, the first module will introduce key concepts of the work of a digital product manager including Design Thinking, Lean Product Development, Agility and Scrum. In the first module you will also define your product development program for the program or team up with your peers to work together on a product idea.
Module 2 is all about finding and developing (digital) products. You will learn how to find product ideas based on a problem-solution-product framework. Next to understanding the tools needed to run the process, you will facilitate the process by yourself and learn it by doing it. By the end of module two, you should have a clear product in mind that we are going to work with in the next module.
No product management without a proper strategy. In module three we will leave the engine room for a minute to focus on strategically aligning your product with in the big picture. Next to understanding key concepts of strategic management, we will also develop a product strategy for your product including the definition of key-metrics, critical stakeholders as well as competition and benchmarking.
Almost the end in sight. In the last online module we are finally bringing your product to life. We will look into go2market strategies, product pricing and how to launch your product. Additionally, we will look into product marketing, sales and relationship management. We will develop strategies on how to sell your product and how to make your customers happy. Before closing the last online module, you will get insights into technical product management, DEVOPS and the according software tools that will sharpen your knowledge as product manager on a holistic level.
Welcome to Barcelona. Get ready for an intensive week on campus. In the Barcelona week you will get to work hard with our faculty on your product. The week will be a mix of masterclasses to strengthen your knowledge as well as practical work on your product to get ready to present it on the last day to a critical jury. As an additional highlight, you can opt to earn an additional SCRUM certificate.
After finishing the Online Master in Digital Product Management, students will have the necessary knowledge to apply for positions such as:
- Digital Product Manager
- Product Manager
- Business Analyst
- Product Owner
- Business Developer
- Product CEO
- Project Manager
- Company creation
CAMPUS BARCELONA STAGE
July 19 – 23, 2021
All the students of the Online Master in Digital Product Management are invited to visit Barcelona at the end of the program in order to carry out their final project presentation at Nuclio Digital School.
Furthermore, the Student week in Barcelona will allow them to visit relevant companies in and around the city center (startups, SMEs and multinational companies), apart from participating in networking activities and complementary lectures focusing on transversal skills, leadership and project management.
Managing Director of Global Institute of Leadership and Technology.
He is the Managing Director of an educational company with the goal of putting education at the heart of every organisation in order to cope with an evermore complex and uncertain world.
He is also a member of the advisory board of several EU-funded innovation projects under the H2020 framework. The World Economic Forum recognized Robin as a Global Shaper in 2015 and as a European Digital Leader in 2017.