In just 20 weeks, you will dive into a comprehensive curriculum with an intensive practical methodology necessary to become skilled in digital marketing and step into the industry.
Digital Marketing Master
Digital Marketing Master
The companies where our lecturers work
With more and more customers turning to Internet and Social Media for information, opinions, and sales, it is no longer an option to ignore the potential that Digital Marketing has to offer
As one of the main pillars for increasing revenue and sales, the digital environment offers new and powerful channels of direct communication with (potential) customers that need to be adequately managed. This is why companies find themselves immersed in a process of adapting their products, services and communication strategies to the new digital customer.
With the Master in Digital Marketing of Nuclio Digital School you’ll acquire the knowledge about the digital marketing tools and techniques used widely in today’s global marketing sector. The program will allow you to properly plan, manage and execute Online Marketing campaigns since it addresses the analytical, strategic and operative side of Digital Marketing from a wide perspective and in a practical way (complemented with relevant case studies).You will learn how to acquire new customers through online marketing campaigns in a multi-channel environment, and measure the outcome of the main digital channels.
Our professors are not merely academics who know about the theoretical side of Digital Marketing, but well-known and experienced marketing professionals that have implemented and launched several successful marketing campaigns for startups, SMEs and large multinational organizations.
Digital marketing profiles are in high demand in the job market right now. Therefore, Nuclio’s Master in Digital Marketing will not only prepare you to lead online marketing projects, but it will also help you further improve your CV.
The first module of the syllabus starts with a general introduction explaining how Digital Marketing is going to revolutionize the way business will be done in the future. After discussing the top trends for the upcoming years, we’ll dive into the different paths users take before buying your service or product. Next, we’ll show you what an ideal Digital Marketing plan should look like, and we’ll also give you the most important indicators to track its success.
In the second module, we’ll focus on the most important tips and tricks to improve the organic positioning of a website in Google. We’ll start with showing you how to choose the right keywords to position your content in search engines and how to make sure the content will be correctly “understood” by Google. In this way, you can beat your competitors when it comes to showing up in Google’s top search results. At the end of this module we’ll also focus on how to improve the organic positioning of mobile apps (both for the Play and App Store).
In this module you’ll understand all the elements needed to create PPC campaigns in Google Ads (the most well-known PPC platform). Next, we will explore in more detail the keyword research methods, and how to structure an account to maximize your profit. Finally, you’ll learn how to follow the health metrics of your account and how to set goals for your campaigns according to its life-cycle.
In the 4th module of the program we’re going to have a closer look at Paid Social Media campaigns (and the different channels that are available). We’ll start by showing you the basic items that should be part of your Social Media Plan, and then dive into the different advertising formats that exist today. Next, you’ll learn about the advantages of each of the most important social networks (Facebook, Instagram and LinkedIn ads).
In this part of the program you’ll discover when and how to use Display ads, and what their main disadvantages are. Next, we’ll show you what Programmatic Advertising is all about, and why it is considered to be one of the most promising digital marketing channels to increase awareness for a product or service. We’ll also have a closer look at how you can leverage YouTube to generate more awareness for your brand, and we’ll finish with ideas and strategies to use in order to succeed at Affiliate Marketing.
Now that we have seen the most important Digital Marketing channels to drive traffic and increase sales, we’ll show you exactly how to analyze all of the gathered data and how to use it to improve your Digital Marketing campaigns.. We’ll have a closer look at the Customer Journey and why it is important to track how customers have been interacting with your brand before buying your product or service. In addition, we will help you to make sure your website is designed to capture leads or sales, by focusing on the user experience and interface.
In this module we’re taking the topics that we’ve discussed in the previous module to the next level, and we’ll show you how to interact with customers through email campaigns (and how to set them up). You’ll also learn how to automate your marketing activities (through lead nurturing and scoring), how to find patterns within large chunks of data your customers have been continuously generating, and how Artificial Intelligence can be used to further improve your Digital Marketing strategies.
In this last module of the program, the focus will be specifically on understanding the advantages of e-commerce strategies. In order to achieve this, we’ll show you the most important e-commerce platforms that exist today (depending on the size of your company). Therefore, this will give you an understanding of the different types of business models that currently exist, and how to evaluate the performance of each one of them.
- Digital Marketing trends
- Customer Journey fundamentals
- Digital Marketing Plan
- Omnichannel & digital shopping experience
- E-commerce marketplaces (Amazon, AliExpress,…)
- Search Engine Optimization Fundamentals & Keyword Research
- Working on SEO keyword research
- On-Page and Off-Page SEO
- Working on On-Page and Off-Page strategies
- SEM Business objectives & elements of a Google Ads account
- Health metrics + Keyword Research
- Creative Excellence and Smart Bidding
- Google Ads Live Demo
- Design and planning of a Social Media strategy
- Advertising channels in Social Media
- Facebook/Instagram Ads
- Twitter, LinkedIn & Tik Tok Ads
- Setting up a Paid Social campaign in Ads Manager
- Display Advertising
- Programmatic Advertising
- Analytics & Digital Customer Intelligence
- Measurement Plan
- Web usability (UX) & CRO (Conversion Rate Optimization)
- UX & Attribution Modelling
- CRM and email marketing
- Marketing Automation Fundamentals
- Big Data & AI
- Introduction to the Growth Hacking Methodology
- Growth Hacking Tools
- The Growth Framework
CAMPUS BARCELONA STAGE
August 1 – 5, 2022
CMO & Head of Growth at Cuideo
Michiel leads the Marketing strategy and coordinates the Growth Hacking actions of Cuideo, the leading startup within the healthtech industry (with a presence in Spain and France) that has created a digital health ecosystem around home care solutions.
He is also the founder of two of his own startups, Hackathon Spain (an event agency focused on organizing hackathons) and Employer Branding Lab (a consulting firm specialized in turning companies into attractive employers).
Furthermore, Michiel’s also an investor in technology companies such as Mintos, Hannun, Deliberry, Velca & Brava Fabrics, and a professor at various business schools and an international speaker on Digital Marketing, Growth Hacking, Employer Branding and Personal Branding.