With more and more customers turning to Internet and Social Media for information, opinions, and sales, it is no longer an option to ignore the potential that Digital Marketing has to offer
As one of the main pillars for increasing revenue and sales, the digital environment offers new and powerful channels of direct communication with (potential) customers that need to be adequately managed. This is why companies find themselves immersed in a process of adapting their products, services and communication strategies to the new digital customer.
With the program in Digital Marketing of Nuclio Digital School you’ll be prepared to properly plan, manage and execute Online Marketing campaigns. The program will address the analytical, strategic and operative side of Digital Marketing from a wide perspective and in a practical way (complemented with relevant case studies), and you will learn how to acquire new customers thanks to online marketing campaigns in a multi-channel environment, and how to measure the outcome of the the main digital channels.
Our professors are not merely academics who know about the theoretical side of Digital Marketing, but are well-known and experienced marketing professionals that have implemented and launched several successful marketing campaigns for startups, SMEs and large multinational organizations.
Digital marketing profiles are in high demand in the job market right now. Therefore, Nuclio’s Bootcamp in Digital Marketing will not only prepare you to lead online marketing projects, but it will also help you further improve your CV.
Module 1: Digital Marketing Fundamentals & Strategy
In the first module of this online master in digital marketing we’ll start with a general introduction on how Digital Marketing is going to revolutionize the way we’re going to do business in the future. After discussing the top trends for the upcoming years, we’ll dive into the different paths users take before buying your service or product. Next, we’ll show you what an ideal Digital Marketing plan should look like, and we’ll also give you the most important indicators to track its success.
Module 2: Search Engine Optimization (SEO) & App Store Optimization (ASO)
In the second module of the program we’ll focus on how the most important tips and tricks to improve the organic positioning of a website in Google. We’ll start with showing you how to select the right keywords if you want to position your content in search engines, how to make sure the content will be correctly “understood” by Google, and how to make sure you can beat your competitors when it comes to showing up in Google’s top search results. At the end of this module we’ll also focus on how to improve the organic positioning of mobile apps (both for the Play and App Store).
Module 3: Search Engine Marketing (SEM/PPC
In this module we’ll have a look at the other side of search engine strategies by focussing on Pay-Per-Click (PPC) solutions to drive traffic and increase sales for a website. We’ll show you all the advantages of PPC campaigns and how to correctly set them up. Next, we’ll dive into Google Ads (the most well-known PPC platform) so you understand how to implement campaigns in real-live, and we’ll finish by showing you why SEO and SEM should be set up as a joint strategy.
Module 4: Social Ads/PPC
In the 4th module of the program we’re going to have a closer look at Paid Social Media campaigns (and the different channels that are available). We’ll start by showing you the basic items that should be part of your Social Media Plan, and then dive into the different advertising formats that exist today. Next, you’ll learn about the advantages of each of the most important social networks (Facebook, Instagram and LinkedIn ads).
Module 5: Display, Programmatic, YouTube & Affiliate ads
In this part of the program you’ll discover when and how to use Display ads, and what their main disadvantages are. Next, we’ll show you what Programmatic Advertising is all about, and why it is considered to be one of the most promising digital marketing channels to increase awareness for a product or service. We’ll also have a closer look at how you can leverage YouTube to generate more awareness for your brand, and we’ll finish with ideas and strategies to use in order to succeed at Affiliate Marketing.
Module 6: Analytics
Now that we have seen the most important Digital Marketing channels to drive traffic and increase sales, we’ll show you exactly how to analyze all of the gathered data and how to use it to improve your Digital Marketing campaigns even more. We’ll have a closer look at the Customer Journey (and why it is important to track how customers have been interacting with your brand before buying your product or service), how to make sure your website is designed to capture leads or sales (by focussing on the user experience and interface).
Module 7: Marketing Automation, AI and Big Data
In this module we’re taking the topics that we’ve discussed in the previous module to the next level, and we’ll show you how you to interact with customers through email campaigns (and how to set them up). You’ll also learn how to automate your marketing activities (through lead nurturing and scoring), how to find patterns within large chunks of data your customers have been continuously generating, and how Artificial Intelligence can be used to further improve your Digital Marketing strategies.
Module 8: E-commerce platforms
In this last module of the program, the focus will be specifically on understanding the advantages of e-commerce strategies. In order to achieve this, we’ll show you the most important e-commerce platforms that exist today (depending on the size of your company), understand the different types of business models that currently exist, and how to evaluate the performance of each model.
Head of Marketing at SEAT Urban Mobility
He leads and coordinates the Marketing strategies and the European rollout of the new urban mobility products (e-scooter/kickscooter) and services (carsharing/motorsharing) of SEAT (Volkswagen Group).
He is also the co-founder of two startups, Hackathon Spain (an event agency focussing on the organization of hackathons) and Employer Branding Lab (a consultancy firm specialized in converting companies in attractive employers).
Furthermore, Michiel is a Business School Professor and International Speaker on the topics of website positioning (SEO & SEM), Employer Branding and Personal Branding.