In just 16 weeks, you will learn how to manage the fundamentals of ‘User-Centered Design’ learning how to do good research, establish digital product strategies, design the user experience and the interface and validate the design with real users.
UX/UI Design Master
The companies where our lecturers work
For many companies, product design (UX / UI Design) has become one of the most important tools to connect the business and the user, something essential today. The automation and simplification of processes focusing on the user allows to reduce costs and retain customers.
The general objective of the Master in UX/UI Design is to train professionals who manage the fundamentals of ‘User-Centered Design’. Therefore, students can understand the whole design process being able to design, validate their ideas and carry out high quality products that contribute to the social and economic growth of institutions and companies.
With this course, students will be able to:
- Initiate user-centered investigation processes to fully understand a problem or need before solving it.
- Generate ideas through creative techniques to evaluate them and achieve a value proposition for the user and for the business.
- Transform a concept or idea into something tangible for the user so they can understand and evaluate it.
- Use the latest techniques and professional tools to cover the entire user experience design process and learn how to communicate it for its proper development.
This methodology is based on the broadcast of live classes (Webinars) once a week which brings together students and teachers at a specific time, connected through a platform to broadcast live.
Besides, students will have additional material: workshops, presentations, recorded videos, recommended books, etc.
In this first module the objective is to become familiar with the basic concepts of the UX and UI world. We will learn what main roles exist in this world, what value and capabilities they bring to leading companies and how they relate to each other. In addition, we will begin to define the research topic upon which the final project of the course will be based and the composition of the teams.
This module will address every technique and tool necessary to investigate the needs and problems of real users, and thus be able to understand, synthesize and perfectly communicate the problem we want to address. In addition, we will be able to synthesize all of this information to begin to define the strategy of our future product or service.
The third module will address all the techniques and tools necessary to design user experiences. We will be able to land ideas in prototypes with a minimum of interaction with those who can learn about our solution.
This module will address all the techniques and tools necessary to design user interfaces with which to represent the previously defined user experiences. We will learn fundamental aspects of visual communication and the hierarchy of information. We will get high-fidelity mockups and define asset libraries and design systems.
This module will address all those techniques and tools that we will need of valuable information to validate our product or service and improve it in subsequent iterations.
In this last module we will work to communicate our project to the audience in the most impressive and efficient way. It will be time to show all the work done, summarize the most important aspects and show us a simulation of how your product could work.
CAMPUS BARCELONA STAGE
July 19 – 23, 2021
Ethan Parry is a UX Designer based in Barcelona, Spain who has worked with international clients such as SEAT, Meliá Hotels and Bvlgari. He is a member of the European Adobe XDI team, where he leads trainings on Adobe XD for companies such as KPMG, Accenture Interactive, Telefónica and El Corte Inglés. Parry frequently leads workshops around the world on UX Design, UX Research, Service Design, and Design Sprints. He holds a master’s degree in interaction design from ELISAVA and is the creator of Todo Se Diseña, the community for Spanish-speaking designers and creatives.
Is currently the UX Research Lead at SCRM – Lidl Digital Hub, with more than 10 years of experience as a UX Researcher at companies such as Softonic, Wallapop, and Payment Innovation. He was previously an academic researcher at Universitat Poliécnica de Valencia (Spain), Politecnico di Milano (Italy) and North Carolina State University (USA) holding also a PhD in Computer Science with a Thesis on UX evaluation.