Digital Marketing Online Master

Michiel Das, the program director of Online Master in Digital Marketing program

Nowadays the world is changing quickly towards the digitization, for it, every company needs digital transformation with a digital strategy. Companies are in a process of adapting their products and services to the new channels and consumer needs. So Digital Marketing is the key element to reaching new customers and succeed in your campaigns and that’s why there is an increase in the labour market for the digital marketing profile.

As Michiel Das said, with the Digital Marketing Online Master program of Nuclio Digital School you will get a complete overview of how digital marketing is going to evolve in the next couple of years. You will dive into all the most important marketing channels we are beeing using, understand how to segment users and focus on how to ensure success when the product is launched. You will end up with the necessary skills to become a digital marketer and knowledge to know how to create online marketing campaigns in the main digital channels.

Also, in this program you have the possibility to present your real business case to the professors that are well-known and experienced marketing professionals, they have implemented successful marketing campaigns.

You will focus on different academic contents:

• Digital Marketing Fundamentals & Strategy
• Search Engine Optimization (SEO) & App Store Optimization (ASO)
• Search Engine Marketing (SEM/PPC)
• Social Ads/PPC
• Display, Programmatic, YouTube & Affiliate ads
• Analytics
• Marketing Automation, AI and Big Data
• E-commerce platforms

After finishing the master, the participants will have professional opportunities such as:

• Digital Marketing Responsible
• Performance Marketing Manager
• Digital Marketing Strategist
• Digital Marketing consultant
• Online Marketing Manager
• Customer Acquisition Manager