The strategy behind Instagram Reels
Instagram Reels is designed to be a fun and creative way to engage with the audience and create original content. It is an incredible option for businesses to gain visibility, reach more users, promote the brand and finally increase followers significantly. In fact, there are a lot of cases of different accounts who have increased substantially their followers in short periods just thanks to incorporating Reels as part of their social media strategy.
If your company is already posting video content on Instagram, you should definitely consider starting to incorporate Reels as a part of your daily activity on Instagram. Most firms are still at the very beginning of Instagram Reels, that’s why they are experimenting with it and discovering their creative side. No matter what kind of business you run, there are plenty of possibilities when it comes to content creation. As a starting point, this feature can help you humanize your company and show off your team members, products or even your educational side.
3 Instagram Reels Ideas for Business
#1: Show a Before and After
One simple but cool idea to get started in this world is doing a “before and after video”. No matter if you have a product-based business or a service-based, you can take a quick video showing the before and after. In this way, your business can expose how the product or service works and how it can benefit the customer. Furthermore, people will perceive better what’s behind the process and visualize the consequences of acquiring your solution.
#2: Give a simple tutorial
Another useful Instagram Reel idea consists in creating a simple tutorial that could be showing how your product or service works. However, remember that it is important that you offer valuable content to your audience, it is not about advertising your business in every video. Instagram Reels should be approached by following an inbound marketing strategy that attracts customers with content that is helpful and relevant.
#3: Meet the team
This content idea is perfect to get to know your team and introduce each one of your team members. Instagram Reels is a perfect space for you to humanize your brand and to have a closer connection with potential customers. Meanwhile, you can give a quick tour of your workspace or office and make sure to add the right music.
In conclusion, posting has to be a part of a bigger content strategy. It is not about just focusing on the «what», but to have a clear «why» behind every action taken. The longer the followers stay connected, the easier will be to convert to sales. Therefore, if you are not making Instagram Reels, you are missing out.