Tips for writing high-performing marketing emails

Tips for writing high-performing marketing emails

Email marketing is complex, but the reality is that email is still on the top of marketing techniques. It is one of the most cost effective digital marketing channels and actually delivers a higher ROI than every other type of marketing category. Therefore, there is always something new to learn and improve in order to write emails that get opened, read, and clicked.

One of the first steps to get started consists in deciding the best marketing software for the company so you can design emails, create lists, personalize the message and view the analytics reports. Having a tool that can address email marketing needs is crucial no matter the size of the business. Some of the most popular email marketing softwares are:

1. HubSpot
2. Mailchimp
3. ActiveCampaign
4. Sendinblue
5. Omnisend

Now that you’ve got an idea of some email marketing tools, let’s take a look at some tips to create the best email marketing:

Manage an email marketing schedule

The first step to create an email marketing schedule is to define the best time and day to send it according to the type of audience you are targeting. Consider analyzing also the sending frequency and see which times and days perform best. Then, optimize your email marketing strategy based on performance and data.

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Use mobile-friendly design

Statistics show that at least 50% of people open the emails on mobile devices. Therefore, companies have to make sure that their mobile experience is not poor but strong. Make sure you use templates that look great on both computers and smartphones.

Use real person’s name in the sender field

People don’t like feeling like they are just a number, that’s why you should consider making your emails more personable and using the name of an individual is much more friendly.

Manage an email marketing schedule

The first step to create an email marketing schedule is to define the best time and day to send it according to the type of audience you are targeting. Consider analyzing also the sending frequency and see which times and days perform best. Then, optimize your email marketing strategy based on performance and data. 

Make call-to-action buttons effective

Emails have calls-to-action that should be definitely easy to identify. In the first place, create a great design that stands out and that makes the call-to-action not hard to find. Furthermore, make sure you use a copy which is action-oriented and brief. Take a look at the statistics to see what works better and what you can improve.

Test and track your email marketing campaigns

Testing should be done before hitting send, to make sure that everything is working and your subscribers are receiving a well-designed email regardless of the device they are using. Test your headlines, copies, CTAs. Next, collect data to analyze how good are your emails marketing performing and detect  potential improvements.