The Entrepreneurship and Digital Business Modelling Program takes you onto the journey of creating a better tomorrow and empowers you to tap into the unknown to take on opportunities that are hidden in plain sight.
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Our world is moving faster every day, driven by technologies and new business models implemented by companies that are constantly challenging the status quo. Companies that weren’t existing 25 years ago are now the frontrunners in the global economy.
Traditional innovation models need to be updated to cope with this new level of change. Entrepreneurship and the entrepreneurial approach to new business discovery have proven to be delivering results that can change everything whilst being a lean and cost-efficient approach in the implementation.
Career Development Opportunities (Roles): Entrepreneur, Intrapreneur, Business Development Manager, Innovation Manager, Board Member (COO, CEO, CTO, CFO, CDO), Product Manager, Business Analyst, Consultant, Project Manager
In the first module we will focus on the entrepreneurial mindset and how convergent and divergent thinking shape the pathway. Additionally, the module introduces on typical tools of an entrepreneur like the Lean Canvas, the Business Model Canvas, Customer Segmentation as well as business model operations and the lean startup approach.
The aim of the first module is to empower you to act and think like an entrepreneur.
In the second module it’s all about discovering a repeatable and scalable business model following the Problem Design and Design Thinking Methodology. On top, we will explore business model patterns and how to test different dimensions of the business model. We will look at business model fitting and how to align critical success factors. Finally, we will look into experimentation boards and how they can help validating the business model
The aim of the second module is to lay out the foundations of an attractive business model.
In the third module we start building our product or service from a customer centric design approach. We will work out the difference between the value proposition and the product or service itself and define value attributes. Following that, we will use the Build-Measure-Learn framework to build first prototypes based on our experimentation boards and customer clinics.
The aim of the third module is to empower you to build validated, valuable and lean products or services.
In the fourth module we are starting to put or entrepreneurial ventures out of the “safe space” and get into feasibility. We will not only crunch numbers but stress test each and every aspect of the business model. We will also look into financing mechanisms and how to take off with your venture.
The aim of the fourth module is to get your confident with your business model.
In the last module we are looking into the holistic dimension of the business model and work out on the last missing pieces. We are identifying the critical success factors and how to play them to move towards scalability. Additionally, we will prepare to pitch our venture and look into storytelling to create a complete story and a holistic picture of what you are doing.
The aim of the last module is to put it all together and get you ready for the market.