TECHNIFY YOUR LEADERSHIP TO TRANSFORM YOUR BUSINESS

TECHNIFY YOUR LEADERSHIP TO TRANSFORM YOUR BUSINESS

MDBI

Master in Digital Business Innovation

Join the new generation of digital leaders

Start date: February 2023
Campus: Onlive (Live Sessions)
Duration: 24 weeks (180 hrs) + 1 week on Campus
Price: 15.000€ (partial scolarships available)

MDBI

Master in Digital Business Innovation

Join the new generation of digital leaders

Start date: February 2023
Campus: Onlive (Live Sessions)
Duration: 24 weeks (180 hrs) + 1 week on Campus

This program aims to technify experienced business leaders with a 360
vision of dominant processes and applications within the tech sector.

This program aims to technify experienced business leaders with a 360 vision of dominant processes and applications within the tech sector.

As Forbes points out, “Every company is a technology company. Today, no company can make, deliver or market its product efficiently without technology”; the momentum is driven by the acceleration of digital technology. With the expedited development of the Industrial Internet of Things, cloud technology, and artificial intelligence, predictive maintenance and real-time data will lead to smarter business decisions for enterprises and startups around the world.

Digital transformation, one of the main challenges of companies today, is largely possible thanks to expert leaders in innovation taking their business to the top. These leaders must have multidisciplinary profiles, be awake, and capable not only to adapt to change but also to promote it.

The program teaches the foundations needed to lead traditional or tech businesses/startups in this modern tech era and economy. It is developed by professors with extensive experience in each of the areas related to business and technological innovation, allowing candidates to acquire a strategic and technical vision that is realistic, practical and adapted to the needs of the current market.

As Forbes points out, “Every company is a technology company. Today, no company can make, deliver or market its product efficiently without technology”; the momentum is driven by the acceleration of digital technology. With the expedited development of the Industrial Internet of Things, cloud technology, and artificial intelligence, predictive maintenance and real-time data will lead to smarter business decisions for enterprises and startups around the world.

Digital transformation, one of the main challenges of companies today, is largely possible thanks to expert leaders in innovation taking their business to the top. These leaders must have multidisciplinary profiles, be awake, and capable not only to adapt to change but also to promote it.

The program teaches the foundations needed to lead traditional or tech businesses/startups in this modern tech era and economy. It is developed by professors with extensive experience in each of the areas related to business and technological innovation, allowing candidates to acquire a strategic and technical vision that is realistic, practical and adapted to the needs of the current market.

Program objectives:

The MDBI program trains leaders with diverse backgrounds in guiding their businesses to success and social impact through an integration of technology innovation and business administration.

Traditional MBA programs focus on the economy of the business world, with very limited inclusion on technological innovations and the culture of digital businesses.

The MDBI curriculum provides a transversal vision of the technology industry and its mandatory integration within enterprises and entrepreneurial ideation, regardless of location or sector.

Expert lecturers:

Expert lecturers:

Rodrigo Aníbarro
(Chief Operating Officer)

Jordi Serra
(Global Head of Business Operations)

Tiffany Ly
(Head of Business Operations and Chief of Staff)

Tom Peled
(Business Development Manager at AWS)

Oriol Pou Guilla
(Senior Business Analyst at Amazon)

Alba Díaz Cabrerizo
(Senior Performance Specialist)

Roger Graer Solle
(E-commerce Director)

Pilar Navarro
(Strategic Business Development Lead)

Cristina Antelo
(CSR Lead)

Antoni Martinez Ribot
(Senior Global Expense Controller)

Gaston Gorin
(Product Lead)

Elena Emma
(Chief Executive Officer)

Program content:

This course summarizes a 12-15 months MBA program, with focus on business formulation and strategy implementation. The idea is to recap the traditional business operations and strategy outlined to success, with the necessary steps and tools to validate an idea, build it, and launch it.

The digital business ecosystem is characterized by three main aspects: their own models of access to their constitution and financing, their disruption in business models, and their commitment to agile methodologies that facilitate the operational development of its growth.

Business leaders in the 21st century must understand the transformative power of technology, what it offers and enables, without the need to be a systems or software engineer; from science to innovation and development.

  1. FINANCE: If anything has changed the foundations of conventional capitalism, it is the financing of businesses; especially with technology, and especially for start-ups.
  2. HUMAN RESOURCES: The traditional HR profile tends to be disconnected from the impact and innovation of technology within processes.
  3. LEGAL: Laws always evolve slower than businesses, so it is essential to understand current laws applicable to the new economy.

In this digital era, understand the importance of data management, data analysis, data transformation, and data visualization for decision making processes and data-driven solutions.

Growth itself is the ultimate goal; and the generic objective of growth hacking strategies is to get the largest number of users or customers with the least possible expense.

The aim is to understand the four main areas that make up the pre-sales, sales, and post-sales process of B2B Tech companies; including Outbound Sales, Inbound Marketing, Renewals, and Upselling.

Human experience became the battleground for brand differentiation, leading businesses to outsource or integrate the right expertise to help define and improve their customer and brand experience.

Emerging concepts, technologies and activities in the field of digital innovation help prepare companies for a revolutionized future. These trends have been dubbed Tech Neologisms (FinTech, TravelTech, etc.)

This course summarizes a 12-15 months MBA program, with focus on business formulation and strategy implementation. The idea is to recap the traditional business operations and strategy outlined to success, with the necessary steps and tools to validate an idea, build it, and launch it.

The digital business ecosystem is characterized by three main aspects: their own models of access to their constitution and financing, their disruption in business models, and their commitment to agile methodologies that facilitate the operational development of its growth.

Business leaders in the 21st century must understand the transformative power of technology, what it offers and enables, without the need to be a systems or software engineer; from science to innovation and development.

  1. FINANCE: If anything has changed the foundations of conventional capitalism, it is the financing of businesses; especially with technology, and especially for start-ups.
  2. HUMAN RESOURCES: The traditional HR profile tends to be disconnected from the impact and innovation of technology within processes.
  3. LEGAL: Laws always evolve slower than businesses, so it is essential to understand current laws applicable to the new economy.

In this digital era, understand the importance of data management, data analysis, data transformation, and data visualization for decision making processes and data-driven solutions.

Growth itself is the ultimate goal; and the generic objective of growth hacking strategies is to get the largest number of users or customers with the least possible expense.

The aim is to understand the four main areas that make up the pre-sales, sales, and post-sales process of B2B Tech companies; including Outbound Sales, Inbound Marketing, Renewals, and Upselling.

In this digital era, understand the importance of data management, data analysis, data transformation, and data visualization for decision making processes and data-driven solutions.

Emerging concepts, technologies and activities in the field of digital innovation help prepare companies for a revolutionized future. These trends have been dubbed Tech Neologisms (FinTech, TravelTech, etc.)

Professional outcomes:

Candidates achieving this degree are prepared to lead the innovation and success of enterprises, SMEs, and startups, offering traditional or digital products alike. Starting with C-level positions, to director/managerial roles; leaders of change through technology:

  • CEO / COO / CTO / CDO / CFO
  • Managing Director / General Manager
  • Head of Business Development / Head of Operations / Head of Sales
  • Head of Innovation / Head of Growth
  • Customer Success Director
  • Product Manager / Engineering Manager

Candidates achieving this degree are prepared to lead the innovation and success of enterprises, SMEs, and startups, offering traditional or digital products alike. Starting with C-level positions, to director/managerial roles; leaders of change through technology:

  • CEO / COO / CTO / CDO / CFO
  • Managing Director / General Manager
  • Head of Business Development / Head of Operations / Head of Sales
  • Head of Innovation / Head of Growth
  • Customer Success Director
  • Product Manager / Engineering Manager

BARCELONA STUDENT WEEK

We are digital but we love a great in-person gathering! Our students finishing our international bootcamps are invited to visit Barcelona.

After all your hard work during these intense weeks, seize the opportunity to meet your colleagues from around the globe and get to know your professors.

We’ve arranged the best activities for you! Visit relevant companies, participate in networking activities, join complementary tech lectures and get to know the vibrant city of Barcelona!

BARCELONA STUDENT WEEK

We are digital but we love a great in-person gathering! Our students finishing our international bootcamps are invited to visit Barcelona.

After all your hard work during these intense weeks, seize the opportunity to meet your colleagues from around the globe and get to know your professors.

We’ve arranged the best activities for you! Visit relevant companies, participate in networking activities, join complementary tech lectures and get to know the vibrant city of Barcelona!

Request information