UX/UI is an interesting and in peek sector that attracts more and more people into the profession. The terminology might or not sound familiar, nonetheless, people mistakenly believe some fallacies that should stay in the past.
You might get interested in “What is the difference between UX and UI design?”
Which are these myths?
Let’s see the 5 myths to be destroyed for once and for all.
“UX and UI are the same thing”
The first stands for user experience, which is a process of spotting a problem that users have and solve it before them realizing. The latter is user interface, responsible for visual product perception like: forms, text fonts, buttons, etc.
Both are part of what is known as Customer experience (CX) and they interact continuously. However, it is believed that the starting point is UX.
Because identifying flaws and finding creative ways to solve them, is the foundation of a project.
“Users are like the creators”
This is problematic because as a designer, who knows already about the product, this belief biases him/her, as a result, the design ends up being bad or misleading.
To avoid getting users dissatisfied with the experience, it is vital to conduct research about the product’s target and their behaviour. Research helps anticipate solutions for future possible problems.
“Having more choices implies higher satisfaction”
Not always true. Okay, consumers are happy when they are offered different choices, even so, an excessively extensive list of options can drive them crazy.
How can we understand this mismatch? The paradox of choice described by Barry Schwartz defines perfectly the problem prior explained.
From a cognitive perspective: the human brain gets fatigued speedily, thus, more options are translated into more overthinking. Hence, users turn out frustrated by their decisions.
For this reason, the designer task is to realize this and simplify the decision process.
“A good design in unbeatable”
The perception that a good design is all it needs for a successful outcome, often brings good products to failure.
We could apply the idea of marketing myopia in the designing world. The focus cannot be just set in the product and its design, because then other key variables get sloppy.
It must be remembered that small details can create a difference, so they should be taken care of.
“The most important page is the homepage”
Homepages are not as important as they used to be. Developers are resilient to the idea, as they keep allocating most of their time and effort to this page. Yet the change in user’s browsing behaviour has led homepages into a secondary plan.
Developers and designers have to bear this in mind and put the same effort into all the different parts of the product.
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